Does it matter which UN SDGs a business contributes to?
Understanding how your business can best target the SDGs to effectively fix their root cause can lead to significantly more impact with...
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melanievandevelde
- 2 min
B Corp vs effective impact strategies
By Melanie van de Velde, PhD More and more business leaders are aware of the importance for their business to become more sustainable....
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melanievandevelde
- 10 min
Dear Jeff Bezos,
I saw the news that you’re planning to donate much of your wealth to combat some of the massive challenges humanity is facing. Amazing....
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melanievandevelde
- 3 min
3 Pitfalls to avoid on your sustainability journey
By Melanie van de Velde, PhD We see companies increasingly wanting to make more impact on our world, driven by customer demand, or to be...
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melanievandevelde
- 3 min
'Purpose’ does not have to cost wealth.
I bet your social media feed has been flooded by Chouinard’s move to give away his ownership of Patagonia, worth around £2.6Bn, to a...
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melanievandevelde
- 1 min
'An advanced way of doing business'
Sandra Ballij defines it nicely. Making a positive impact on our world as well as profits really is the advanced way of doing business. A...
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