Customers increasingly want to buy from 'sustainable businesses' that have a positive impact on our planet and societies. Employees, especially the younger and more talented, want to belong to a workplace with a purpose beyond profits. This is the new reality. But how can you balance profits and a wider purpose effectively?


What makes an impact strategy like Patagonia's a front leader, compared to others who achieve a lot less? What is your purpose? And how can this genuinely contribute to a better future for people and planet?

By joining our next Masterclass you will:

  • Discover how your business can make genuine lasting impact aligned with your commercial goals. You will learn from powerful examples from around the world that achieve the best outcomes for people, planet as well as profits. And importantly why they are more successful than the many that struggle to do so. By the end of the course you will have a solid understanding of the key principles that underpin successful impact strategies, based on our thought leading expertise.

  • Be guided step by step to apply these key success factors and develop an effective impact roadmap that is tailored to your unique business.

  • Obtain an Impact Masterclass completion certificate.

  • Get an individual coaching session around your goals and challenges.

Course outline

Morning 1:

  • Every business faces this challenge: learn why impact & sustainability is so important to each business, and which impact strategies tend to create undesirable outcomes.

  • Gain a better understanding as to how business relates to the UN Sustainable Development Goals, with the links sometimes hard to see.

  • Typical ways companies go wrong when it comes to creating impact.

  • The 1st and 2nd key insight into what sets successful impact strategies apart from the many that struggle to achieve the same success.

  • Explore your purpose and potential opportunities for your business to create a better legacy.


Morning 2:

  • The next 3 success factors that underpin impact strategies that lead to better outcomes.

  • Apply these insights to your business context to identify initiatives that will likely lead to the best outcomes. The best outcomes in terms of impact as well as commercial benefits.

  • Refine your vision of where you want to be on the impact and sustainability trajectory.

  • Learn how to align and integrate your impact strategy throughout your business.

  • We will have a brief look at impact performance frameworks such as the B Corp framework, UN SDG action tool, and True Pricing.

  • Start to develop a roadmap to implement the next best steps on your journey to create genuine impact most effectively.

Following the 2 class sessions we will arrange a one hour coaching session to look at goals and challenges that are specific to your context.


The course is divided across 2 half days:

Fri 5 Nov 21  12:30 - 16:30 BST/ 13:30 - 17:30 CET

- Fri 12 Nov 21 12:30 - 16:30 BST/ 13:30 - 17:30 CET

Followed by an individual coaching session.


Virtual classroom setting with a small group of participants.


Melanie van de Velde

Founder of Big Tree Global &


Read more here

Price per person

£ 579 excl. VAT

€ 679 excl. VAT

$ 795 excl. VAT

The price includes 2 half days in a small virtual class setting, followed by a one to one coaching session.

Who is it for?

The course is aimed at business leaders, entrepreneurs, CSR professionals, and impact/ sustainability champions of both mainstream and purpose driven companies. Sustainability consultants can also benefit from the course by learning about key success factors that help drive better outcomes in supporting clients on their impact journey. It is aimed at people who are interested in learning how they can best create positive value for our world, balanced with a strong commercial platform.


By joining our masterclass you will learn how to integrate your purpose effectively throughout your business, leading to the best outcomes for people, planet, as well as profits. We promise you will come away inspired with an effective impact strategy tailored to your business, as well as a pragmatic plan for the next steps on your journey to build a great legacy!

Cherry Blossoms