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Sustainability Business Strategy

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8 weekly live online sessions
Starts 21 Jan 2022


Delivered by
Melanie van de Velde,
Award-winning PhD, MBA, MSc, Author of LOVE YOUR LEGACY, Founder Big Tree Global,
The Netherlands, UK


Guest contributors

Mark Logan,
Start-up & scale-up advisor, Investor, Professor, former COO Skyscanner,


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Sandra Ballij,
CEO Ctaste, Ctalents, Sign Language Coffeebars,
The Netherlands



Will Richardson,
CEO Green Element, Compare Your Footprint,

Brieuc Saffre,
CEO Circulab,


Purpose driven companies grow on average three times faster. Customers increasingly want to buy from 'sustainable business' with a positive impact on our planet and societies. Employees, especially the younger and more talented, want to belong to a workplace with a purpose beyond profits. This is the new reality.


But not all impact initiatives are effective. So how can your business avoid typical pitfalls and best make a difference to key global issues such as climate change, pollution, poverty and social exclusion, balanced with commercial benefits?

Price: £1,200 (+ VAT) / €1,280/ $1,390‍‍ *

Spaces limited - secure your spot by registering here

Jumping ahead to a first impact initiative that springs to mind does not always turn out to be the best solution. Or, by diving into an 'all-encompassing impact framework' it can be easy to lose sight of the big picture as to how your business can most effectively create impact.

It really pays off to take a step back to discover how you can best make real impact. We provide a thought leading framework, guiding you step by step to develop a sustainability roadmap that is highly effective. 

Sign up for our cohort starting 21 January 2022. Join our powerful sessions on Fridays for ten weeks and come away with a pragmatic plan to make your next steps count the most.

How can you best make an impact to future-proof your business?


This masterclass is for business leaders who want to build powerful sustainability practices into their strategy and utilise them for growth.

The course is delivered by Melanie van de Velde, award-winning PhD, entrepreneur, author, MBA, MSc. 

15 Years ago Melanie switched a career in senior management roles in multinationals & start-ups to running an impact business in Kenya for young women in the slums. She subsequently researched exemplars from around the globe to unravel as to how business can create the best impact outcomes. Her research was awarded the Adam Smith Prize, nominated by Cambridge University.


Based on the key insights she developed the Masterclass to guide entrepreneurs, business leaders and consultants to more effectively make a positive impact on our world. Our short, live online class sessions, exercises and workbook modules make it easy to apply the key insights that underpin best practices to your unique context.

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Melanie van de Velde

Founder of Big Tree Global & B Journeys, author of LOVE YOUR LEGACY: Five secrets of leading businesses that build a better world, The Netherlands/ UK

In addition to the live online class sessions you will have access to bonus content where thought leaders share expert advice in video cast interviews on specialised topics including climate change and carbon management, social inclusion, circular design and balancing impact with strong commercial models.

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Mark Logan

Former COO Skyscanner, Start-up & scale-up advisor, Investor, Professor, UK

Mark was previously COO of Skyscanner, one of Europe's most successful technology companies. Mark is credited with Skyscanner's growth from start-up to a £1bn global brand, making it a rare Scottish start-up to achieve unicorn status. Mark is now a start-up and scale-up advisor, investor, Professor of computing at the University of Glasgow. Marks also heads up the Scottish Government post-Covid tech led economic recovery.

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Sandra Ballij

CEO Ctaste, Ctalents and Sign Language Coffeebars, The Netherlands

Following a successful career as an investment banker, Sandra founded Ctaste in Amsterdam, where people can dine in the dark, served by people who are blind. Realizing that many of her waiters were overqualified for the job, Sandra then founded Ctalents, a coaching and recruitment company and recently she launched the chain Sign Language Coffeebars. Sandra was shortlisted for Amsterdammer of the Year 2021, and the top 100 female leaders in Social Enterprises in Europe by the Euclid Network (EN) in 2021.

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Will Richardson

CEO Green Element and Compare Your Footprint, UK

Will is a pioneer and early adopter of many now-mandatory environmental standards, his visionary approach and inspiring leadership is exemplary. He stablished Green Element in 2004, a successful environmental management consultancy, with a desire to help as many businesses as possible go ‘green’. In 2018, Will created Compare Your Footprint in response to demand from companies that want to reduce their carbon footprint but were not ready to engage with experts.


Brieuc Saffré

CEO Circulab, France

Brieuc is Founder and CEO of Circulab, a design agency that supports companies in redesigning products and services for a circular and regenerative economy. Circulab has a wealth of experience working with clients of different sizes including well-known names such as L'Oreal and Ikea.

By joining our Masterclass you will:

  • Learn why impact & sustainability is so important to each business, and how to avoid typical pitfalls.

  • Gain a better understanding as to how business relates to the UN Sustainable Development Goals (our key global issues).

  • Learn from powerful exemplars from around the globe that achieve the best impact outcomes.

  • Importantly, learn the key insights as to why some impact strategies are more successful compared to others.

  • Discover how your business can apply these insights to make genuine impact successfully, aligned with your commercial goals.

  • Refine your vision of where you want to be on the impact and sustainability trajectory.

  • Learn how to integrate impact throughout your business.

  • Prioritise your best next steps effectively and develop your high impact roadmap and business case for sustainability.

  • Access bonus content with expert advice on specialised subjects (social inclusion, circular design, climate change and carbon management, balancing impact with strong commercial models).

  • Over the course of the 10 weeks you will be guided by a cutting edge framework to develop a roadmap that creates genuine impact most effectively.

  • Be inspired and encouraged on your impact journey through peer support and access to the Future X Community platform.

  • Obtain a Sustainability Business Strategy Masterclass certificate of completion.

What is different about this course?

  • Not all sustainability initiatives are effective. And sadly, some do more harm than good. During this course you will be inspired by key questions, successful vs less successful examples,  exercises and workbook modules to choose your next steps wisely to make them count the most. 

  • The use of powerful course material and examples make the content easy to digest.

  • Our short, effective class sessions and workbook modules are easy to fit around busy schedules.

  • We won't dive into an all-encompassing certification tool where you can easily lose sight of the big picture. This course enables you to focus on making a strong impact to key global (and local) issues fitting with your purpose first and foremost. 

  • You won’t leave thinking ‘and now what?’ - You will be guided to leave the course with a highly effective impact roadmap to take the next best steps on your sustainability journey.

Who is it for?

  • Business leaders, (impact) entrepreneurs, and public sector executives who want to build powerful sustainability practices into their overall strategy.

  • CSR professionals or impact champions interested in learning as to how business can tackle the major challenges in our world.

  • Consultants who would like to learn about highly effective sustainability strategies can also benefit from the course. Throughout the course they will work with a case study or client to apply the concepts and develop their roadmap.

  • Grant funders/ financials who can benefit from learning about the key drivers that lead to better impact outcomes (for example to sharpen up funding or financing criteria).

8 course sessions

Starting Friday 21 January 2022


In a live virtual setting, every Friday:

13:00-14:15 GMT   /  14:00 - 15:15 CET

21 Jan online class         25 Feb online class
28 Jan online class         04 Mar online class

04 Feb online class         (11 Mar peer coaching)

11 Feb online class         18 Mar online class
(18 Feb peer coaching)   25 Mar online class

Workbook modules

Over the 10 weeks each participant completes cutting edge workbook modules to develop their high impact roadmap step by step.


Throughout the course you will be provided with an online platform where participants can share ideas and encourage each other through each step in developing your sustainability roadmap.

Price per person

£ 1200 excl. VAT/ € 1280/ $ 1390 *


  • 8 Live class sessions in a virtual class setting (and 2 peer coaching sessions).

  • Workbook modules to develop a highly effective impact roadmap for your business step by step.

  • Bonus podcast content with expert advice.

  • 12 week membership Future X Innovation.

* For participants from countries with different costs of living adjusted pricing applies, please contact melanie.vandevelde@bigtreeglobal.net.

Start making impact today!


Register now to begin 2022 with a powerful impact journey. Be inspired by exemplars from around the world, and be guided by a cutting edge framework to develop an impact roadmap for the best outcomes. 


We promise you will come away inspired, and with a pragmatic plan to build a legacy you can be truly proud of!

Register here to join our Masterclass:

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Once you have registered we will email you further course details and payment details (we request a deposit of 30% of the total course fees to secure your place).

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