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van de Velde's




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Finally, a tool to help identify effective impact initiatives. The imperative to make a positive impact and deliver profits may seem paradoxical, but it is possible.  Melanie has solved this with her simple, easy-to-adopt methodology to help businesses create powerful social and environmental impact strategies.

Mark Fallows,
Founder Fabrica Collective & The Impossible Network,
The IMPACT Wheel simplifies this immensely complex topic that we want to tackle together. It really helped us to structure our thinking and which areas of the wheel we are weak and we want to focus on."

Jules Prick,
Co-Founder Koos Service Design,
The Netherlands

What I like the most is the IMPACT Wheel. Because with the IMPACT Wheel it all comes together. 

It is a really good structured way to see what you can do in your business."

Gert Eilander,
CEO Multiweld & Impact Chair Entrepreneurship Organisation
Melanie's IMPACT Wheel is a great tool we will be using for all projects in the future. I also loved the case studies from around the world to trigger further ideas of what we can do here."
Daniela Jimenez Chavez,
Head of Sustainability Menorca Inversiones,


Business leaders feel increasing pressure to contribute to our key global issues such as climate change, pollution, poverty, social exclusion and the rising inequality. As Deloitte reports ‘purpose driven businesses’ now grow three times faster than their peers.​ But it is often not easy to see what impact initiatives are more effective than others.


​Our IMPACT Wheel can be used as a tool to tease out impact initiatives in each business context that tackle the UN Sustainable Development Goals (our key global issues) for effective outcomes.

A tool to tease out effective IMPACT initiatives

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The IMPACT Wheel can be used freely apart from commercial purposes. For use of our tools or any other IP in commercial contexts please contact


When using the IMPACT Wheel in a presentation, or any other form of communication reference: ‘van de Velde's IMPACT Wheel ©, 2021'.


When adapting the IMPACT Wheel please ensure to maintain it’s integrity and underlying principles and reference: 'Adaption of van de Velde's IMPACT Wheel ©, 2021'.


We welcome any suggestions to enhance any of our tools, please email

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